Telephone mystery shopping your own practice(s) and even your competing practices can give you a competitive advantgage.Why would you mystery shop? Competitive Advantage: Telephone mystery shopping competitors can help a dentist gain insights into their competitors' strengths and weaknesses, allowing them to identify areas where they can improve and gain a competitive advantage. By understanding their competitors' pricing, services, and customer service practices, dentists can develop strategies to differentiate themselves and attract new patients. Improved Customer Service: Telephone mystery shopping competitors can also help a dentist improve their own customer service practices. By evaluating their competitors' customer service interactions, dentists can identify areas where they can improve their own communication skills, customer service protocols, and overall patient experience. Enhanced Reputation: By identifying and addressing weaknesses in their competitors' customer service practices, dentists can enhance their own reputation in the community. By providing superior customer service, dentists can build stronger relationships with patients and foster positive word-of-mouth recommendations. Improved Marketing Strategies: Telephone mystery shopping competitors can also help a dentist improve their marketing strategies. By evaluating their competitors' marketing messages, dentists can identify areas where they can differentiate themselves and develop more effective marketing campaigns. Professional Development: Telephone mystery shopping competitors can provide dentists with a valuable learning opportunity by exposing them to different approaches and techniques in customer service and marketing. This can lead to professional development and the acquisition of new skills and insights.
“As Training Manager, I needed to benchmark the enquiry handling at the front desk in our practices. I was shocked and encouraged in equal measure when I heard the calls WOMM carried out, but obtained a foundation to build a training programme which has now been delivered to all our front desk teams across all our practices”